What Online Shoppers Prioritize Above All Else
Hint: it's not AI recommendations
Online shopping has fundamentally reshaped consumer expectations. Giants like Amazon have conditioned us to expect almost anything delivered to our doorstep in two days, if not sooner. This begs the question: in today's crazy retail landscape, what single factor most influences a customer's choice of online retailer?
Surprisingly, it's not the vast selection, lightning-fast delivery, or even stellar customer service that reigns supreme (though they matter, too). According to a Dentsu study on retail shopping, the top driver is something far simpler: free shipping.
It’s easy to get distracted by the latest shopping trends: social commerce, AI-powered recommendations, and the rise of online marketplaces. These trends aren't going anywhere, but the enduring appeal of one of online shopping's oldest perks remains essential. As things seem to change on a dime, it's almost comforting to know that some trends endure.
I'm Mitchel, a data and business process consultant and the creator of the My Dataist research platform. My Dataist is a comprehensive research database dedicated to helping businesses meet the moment’s challenges through up-to-date research and analysis. Whether you’re trying to understand consumer motivations, understand how AI fits into your business, learn how consumers spend their time and money, or figure out what it takes to foster a healthy working environment, among many other topics, My Dataist has you covered.
Learn more at www.mydataist.com.